Chinese travellers are booking longer holidays and travelling farther during the country's Golden Week period, but the spending pattern is showing signs of caution.
Reuters reports that domestic and international travel is generating significant activity while consumers remain selective about spending.
Experience remains important
Travellers continue to spend on food, cultural experiences, accommodation and attractions.
But value for money is becoming increasingly important.
A lesson for destinations
Tourism markets cannot assume that high visitor numbers automatically mean unlimited spending.
Destinations need to offer experiences visitors believe are worth paying for.
Travel Desk
The future tourist may travel more—but spend more carefully.
That distinction will matter to destinations worldwide.
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